ScholarshipExperts

Data

• Product: Website
• Brand: ScholarshipExperts
• Categories: Website
• Owner: EDPlus Holdings, LLC
• Years: 2001-2015

Description

SchoarshipExperts, a free scholarship matching service, was founded in 2001. It’s initial business model relied on paid member subscriptions. In 2006, it was made freely available to all students seeking scholarships to help fund their higher educations. Featuring a large database and precise matching, ScholarshipExperts has been well-positioned in organic search and attracted numerous back links from a wide range of domains including institutions of higher education.

Shawn worked with the ScholarshipExperts team in a number of capacities over the past nine years. Here are a few highlights:

• 2006: As the Director of eCommerce for Goal Financial, led the acquisition of the site, its intellectual property, founders and employees
• 2011: Engaged as a Senior Business Development Consultant
• 2013: Facilitated the purchase of its assets by EDPlus Holdings, LLC a portfolia company of Aeuquitas Capital Management

Epilogue

On June 1st, 2015, all of ScholarshipExperts’ pages were permanently redirected to Unigo.com which subsumed its content and services. After the redirection, ranking persisted for several weeks but eventually dropped out of Google’s top ten results for the search term ‘scholarships’. With luck and some hard work perhaps the Unigo team will be able to regain the ground they lost.

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