Category: SEO

Most people worry about breaking into Google’s top 10 rankings for their most important head term. Almost every site serves a particular niche (or vertical if you prefer). Most verticals today are extremely competitive for ranking page one terms. Getting to the top is half the battle. The other...

Another easy-to-skim resource for anyone who wants a better understanding of SEO is Search Engine Land’s Periodic Table of SEO Success Factors. The factors are the basic building blocks of SEO knowledge. No matter how you approach ranking, you have to start with a good foundation. Download the complete...

This cheat sheet should be required reading for anyone (not just devs) producing consumer-facing websites. It’s short and to the point with additional references that go into greater detail on each topic area. Of course, as a cheat sheet, this is not a complete or definitive resource. For example,...

Fresh off the heels of the recent mobile friendly update comes more news about Google algorithm changes in the area of quality assessment. I have seen some of this movement within the verticals I follow including negative impact on high-quality resources. Unfortunately, according to SEL, Google did not provide...

Rand takes a look at some of the biggest areas where clients require SEO education in order to effectively address perceived SEO problems in this week’s Whiteboard Friday. Experience tells us that many of these problems are solved by a) drinking the white hat SEO Kool Aid and b)...